Users abandoned the app quickly due to monotonous tracking workflows and poorly visualized data. Aggregating health metrics from disparate wearables (Fitbit, Apple Watch) led to inconsistent datasets, making insights unreliable. Privacy concerns loomed large—the initial architecture lacked HIPAA/GDPR compliance, deterring users from sharing sensitive health data.
Subscription management was another hurdle. Tiered pricing models (basic, premium) required prorated billing and flexible upgrades, but the payment system couldn’t handle mid-cycle plan changes. The CMS lacked tools for health coaches to monitor client progress, and repetitive habit-logging features caused a 70% drop in user engagement after two weeks.
02 . The Solution
Interactive dashboards with D3.js visualizations transformed raw data into engaging health reports. A unified API normalized wearable data into standardized formats, while end-to-end encryption and HIPAA-compliant servers addressed privacy concerns. Gamification (streaks, badges) and AI-generated tips boosted retention by 45%. Stripe integration enabled prorated billing and tier upgrades, and a coach-focused CMS provided real-time client analytics.
Optimized by Seraphinite Accelerator